Key Account Management and CRM - CPD Approved Training
CPD Accredited | Interactive Learning Materials | Gift: PDF Certificate + 1 Free Course | Tutor Support| Lifetime Access
Cambridge Open Academy
Summary
- Certificate of Completion (PDF) - Free
- Certificate of Completion (Hard Copy) - £9.99
- Exam(s) / assessment(s) is included in price
- Tutor is available to students
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Overview
**2 in 1 Key Account Management and CRM - CPD Approved Training bundle**
Did you know that effective Key Account Management (KAM) can significantly impact a company's bottom line? Unlock the secrets of strategic customer relationship management with our CPD Approved Training course.
Dive into modules designed to illuminate every facet of KAM, from understanding key accounts and crafting value propositions to honing internal aspects and developing key relationships. Elevate your business acumen by delving into the purpose and elements of KAM, exploring the nuances of being a successful Key Account Manager, and mastering the art of record-keeping for sustained success.
Learning Outcomes:
- Develop a comprehensive understanding of the fundamentals and purpose of Key Account Management.
- Hone the skills to identify and nurture key accounts, fostering enduring and profitable relationships.
- Craft compelling value propositions and strategic plans for effective Key Account Planning.
- Gain insights into the internal dynamics of KAM, optimising business customer marketing and development.
- Acquire proficiency in record-keeping techniques vital for successful Key Account Management.
- Strengthen your ability to build and deliver sustained value, positioning yourself as a proficient Key Account Manager.
This Key Account Management and CRM - CPD Approved Training Bundle Consists of the Following Courses:
- » Course 1: Key Account Management Course
- » Course 2: Customer Relationship Management (CRM)
CPD
Course media
Description
CRM plays a crucial role in key account management, unlocking strategic potential. This course covers 12 modules, focusing on relationship-building, internal aspects of KAM, and strategic planning for key accounts, enhancing proficiency and career advancement in strategic account management.
Course Curriculum:
- Module 01: Introduction to Key Account Management
- Module 02: Purpose of Key Account Management
- Module 03: Understanding Key Accounts
- Module 04: Elements of Key Account Management
- Module 05: What Makes a Good Key Account Manager
- Module 06: Building and Delivering Value to Key Accounts
- Module 07: Key Account Planning
- Module 08: Business Customer Marketing and Development
- Module 09: Developing Key Relationships
- Module 10: The Importance of Record Keeping for Key Account Management
- Module 11: Internal KAM Aspects
- Module 12: The Value Proposition
Enrol now to embark on a journey towards mastering Key Account Management and enhancing your strategic business acumen.
Who is this course for?
- Professionals aspiring to excel in strategic account management.
- Business executives keen on optimising customer relationships.
- Marketing professionals seeking to enhance business customer marketing strategies.
- Individuals aiming to advance their careers in Key Account Management.
Requirements
- No prior knowledge needed
- Compatible with any internet-enabled device, including computers, tablets, and smartphones.
- Consistent learning experience
- Accessible anywhere, anytime
- No limitations on access
- Use Wi-Fi or mobile data
Career path
After finishing the course, you can advance your profession. Look into jobs like:
- Key Account Manager: £30,000 - £70,000 per year
- Customer Relationship Manager: £25,000 - £55,000 per year
- Sales Manager: £35,000 - £80,000 per year
- Business Development Manager: £30,000 - £70,000 per year
- Marketing Manager: £30,000 - £70,000 per year
- CRM Analyst: £25,000 - £50,000 per year
Questions and answers
Currently there are no Q&As for this course. Be the first to ask a question.
Certificates
Certificate of Completion (PDF)
Digital certificate - Included
After completing this Key Account Management and CRM - CPD Approved Training bundle, you will be eligible for CPD certified certificates from Cambridge Open Academy.
For Key Account Management Course, you will get CPD Certification Service (CPD UK)- accredited certificate, and for the other course, you will get CPD Quality Standards (CPD QS) accredited certificate from Cambridge Open Academy.
Certificate of Completion (Hard Copy)
Hard copy certificate - £9.99
Note: Delivery of hardcopy certificate is free within the United Kingdom. However, to obtain a hardcopy certificate, international students have to pay £19.99 for the shipment to their designated address.
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Legal information
This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.